The Malula Vision
The Malula Vision
Embedded Files
Preserving Continuity by Creating Opportunity
Preserving Continuity by Creating Opportunity
The Malula Vision began with a simple question: how do we help preserve an extraordinary living heritage while creating the opportunity people need to build their future?
Our answer is not to preserve Malula as something frozen in the past. It is to invest in its people, skills, enterprise and future.
The Malula Vision sets out a long-term approach to creating sustainable employment, supporting local enterprise, preserving traditional knowledge and strengthening the economic foundations that allow communities to remain connected to their heritage.
But this is no longer simply a vision for the future.
It has begun.
In 2026, we moved from words to action — securing a production facility, building a local team, investing in equipment and renewable energy, beginning production, launching ZODA and opening Hawa Malula.
What follows is our vision for how those first steps can become something much larger.
Read The Malula Vision
Read The Malula Vision
The Malula Vision – Preserving Continuity by Creating Opportunity sets out our long-term ambition for Malula and the principles guiding the work we have already begun.
We are making the full Vision freely available because we want it to be read, shared and discussed — by the people of Malula, the Syrian diaspora, potential partners, supporters and anyone who believes that living heritage is best protected by creating opportunity around it.
The Founding Edition — 2026
The Founding Edition — 2026
The Malula Vision tells the story behind our work, the principles guiding it and our ambition for what Malula could become.
It is not a finished blueprint. It is an invitation — to think, contribute, collaborate and help turn possibility into lasting opportunity.
Read it. Share it. Join the conversation.
The Vision in Action
The Vision in Action
✓ June 2026
Malula CIC established in the United Kingdom.
✓ June 2026
500m² production facility secured in central Malula under a five-year lease.
✓ July 2026
Founding production team recruited and operations established.
✓ Mid-July 2026
Production officially commenced in Malula.
✓ July 2026
ZODA launched, transforming traditional food-making knowledge into a working local enterprise.
✓ July 2026
Hawa Malula opened, creating another source of local economic activity and a place for visitors and the community to experience Malula.
→ September 2026
Grow production, sales and visitor activity during Malula's important festival season.
→ The Next Chapter
Develop partnerships, expand market access, create further employment opportunities and continue turning the wider Malula Vision into reality.
The Journey Ahead
Our ambition is larger than any single business.
ZODA and Hawa Malula are the first practical steps in demonstrating what locally rooted enterprise can achieve.
The next chapter is about building on that foundation — creating more opportunity, developing partnerships, strengthening local enterprise and finding new ways for Malula's extraordinary heritage to contribute to its future.
The Malula Vision is not about recreating the past. It is about ensuring that Malula's heritage remains part of a living, economically sustainable future.
The first steps have been taken. The journey ahead is about seeing how far we can go.
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