The Malula Vision is built on a simple principle: lasting impact begins when ideas become action.
In 2026, we stopped talking about what might be possible and began building it.
We invested in Malula, secured a permanent production base, recruited a local team, began production, launched ZODA and opened Hawa Malula.
These are still early steps, but they demonstrate something important:
heritage, enterprise and opportunity can strengthen one another.
Our impact is therefore not measured only by what we produce or sell. It is measured by the employment created, skills valued, local economic activity generated and foundations being built for what comes next.
Our first commitment was to turn existing skills into real employment.
We recruited a founding production team in Malula and production began in mid-July 2026.
The people working within the project bring knowledge, experience and traditional skills that already existed within the community. Our role has been to help create the structure, investment and opportunity through which those skills can generate sustainable economic activity.
Employment is where the Malula Vision becomes personal — because behind every job is an individual, a family and a future.
From skills to opportunity
Our founding team at work in Malula, 2026.
Traditional food-making knowledge in Malula has been passed through families for generations — often learned through practice rather than written recipes.
Through ZODA, that knowledge is now being used within a working enterprise.
Traditional dairy products, preserves and other foods are being produced using skills rooted in the community, giving traditional knowledge both economic value and a practical reason to continue.
Preservation, for us, does not mean placing tradition behind glass.
It means keeping it alive by keeping it useful.
The impact of a local enterprise extends beyond the people it directly employs.
Production creates demand for ingredients, supplies, services and skills. Hawa Malula creates another form of economic activity by giving visitors a reason to spend time and money, locally.
As these enterprises grow, our aim is for more of that economic activity to circulate within Malula.
Small enterprises cannot transform a community overnight. But they can begin creating the conditions from which larger change becomes possible.
Local enterprise in action
ZODA and Hawa Malula creating new economic activity in Malula.
Building a lasting enterprise requires more than creating products. It requires investment in the infrastructure that allows the business to grow responsibly.
We have invested in equipment, production facilities and renewable energy to create a more resilient foundation for our operations in Malula.
Renewable energy is particularly important in an environment where reliable power can be challenging. Our investment is designed to support production, reduce dependence on conventional energy sources and strengthen the long-term resilience of the project.
Sustainability for us is not simply an environmental ambition. It is part of building an enterprise capable of lasting.
Investing in Resilience
Renewable energy infrastructure being installed at our Malula site, 2026.
We have demonstrated how much can be achieved by beginning with our own resources. But the next stage of the Malula Vision should not be built alone.
We want to develop meaningful partnerships with individuals and organisations who share our belief that heritage, enterprise and opportunity can strengthen one another.
That could mean commercial partnerships that help ZODA reach new markets, cultural and educational collaborations that support Malula's living heritage, expertise that helps us develop new ideas, or introductions that open doors we could never reach alone.
Not every contribution needs to be financial.
Knowledge, connections, expertise, visibility and collaboration can sometimes be just as valuable.
Our aim is not simply to find supporters.
It is to build a network of people and organisations who can help turn the Malula Vision into something larger than we could build ourselves.
or us, success cannot be measured by revenue or profit alone.
It begins with tangible outcomes: people employed, production established, local enterprise created and investment made within Malula.
As the project develops, we want to measure our progress against clear indicators:
• Employment created — the number of sustainable local jobs supported by our activities.
• Enterprise growth — the development of ZODA, Hawa Malula and future locally rooted initiatives.
• Economic activity — the value created through production, local purchasing, sales and visitor spending.
• Heritage preserved through use — traditional skills and knowledge remaining economically relevant and actively practised.
• Sustainable infrastructure — continued investment in renewable energy and resilient operations.
• Partnerships created — relationships that bring expertise, market access, investment and new opportunities to Malula.
We are still at the beginning, so we will be transparent about both our progress and what we still have to learn.
Impact should not simply be promised. It should be demonstrated.
We believe heritage should do more than remind us where we came from.
It can create opportunity.
It can strengthen communities.
It can inspire enterprise.
And it can help give future generations a reason to build their future in Malula.
What we have achieved so far is only the beginning.
Our ambition is to turn these first steps into lasting economic and social impact for Malula and its people.
👩 Founding Team Established
Creating local employment in Malula
🥛 Production Underway
Traditional food-making skills put into practice
☀️ Renewable Energy Investment
Building more resilient local infrastructure
🏡 Two Local Enterprises Launched
ZODA and Hawa Malula turning ideas into activity
🤝 The Next Chapter
Building partnerships, opening new markets and creating further opportunities in Malula.